Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from app store to your app.
Keyword search optimization is a critical step in initial stages of app store optimization (aso), for both paid and organic apps research. If you do a bad job at selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right. Here are some tricks help to get the most out of your App Name and Keywords fields.
1. Use comma for keywords field
This is a common mistake by all developers. Afraid the App Store will read all their keywords as a giant nonsensical keyword, some developers use spaces and commas to separate words. This is unnecessary and reduces the number of keywords you can use, since spaces are counted as characters.
The App Store algorithm reads both spaces and commas as separators. So, next time you’re filling the Keywords field, don’t write your keywords as “sound, business, profession, app, list.” Follow the iTunes Connect tip and write them as “sound,business,profession,app,list.”
2. Don’t use names for numbers, use digits
When you use “4,” the App Store looks for “4” and “four”. Take the extra space and choose another keyword. So you can use digit 4.
3. Don’t repeat keywords
If you’re aiming for the key phrases “Business app for profession” and “Useful business app,” you don’t need to repeat the keyword “business & app” Leave the list as business,app,profession,useful.
4. Don’t use app name into keywords
App store not allow to permission use app title word into Meta keywords. For example If the app is called “Business app for profession,” you don’t have to use the keywords “Business” and “profession” into your keywords list.
5. Add the strongest & relevant key phrases in the App Name.
Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion.
When using key phrases, don’t break them with other words. In the App Name, word order matters: exact matches with the search query will make your app get a higher position in the search results page.
6. Consider using plurals and typos for languages other than English
If you have already done your research, you’ve probably read that plurals are useless for keywords. The algorithm theoretically combines the results for the singular and plural versions, making no difference choosing between them.
Now, go to the App Store and search for singular and plurals, and observe how the results change. The algorithm is not as intelligent as it looks. The same occurs when dealing with languages other than English.
I don’t trust the App Store algorithm. My standard procedure is to treat plurals as different keywords. I look at the competition and traffic, compare it to the singular form, and then decide which one I’m using.
7. Cut connector and stop words
Words like a, the, of, and, for and to are so generic they don’t make much difference in your keyword pool, even when making random key phrases with other words. It’s better to take the space they occupy and put in some more relevant words.
There’s an exception: if you’re targeting a very specific keyword that uses one of these words for a reason, you might want to leave it in the Keywords field. A search for “strategy of war” won’t show your app in the results if you don’t have “of.”
After you finish your optimization, you might end up with two or three characters spare you don’t know what to do with. In that case, throw a number in there.
Why? Well, if you have a generic “best” or “top” word in the Keywords field with key phrases like “top strategy game,” the number will combine with them to create more specific key phrases like “top 5 strategy game.”
Besides, you’d leave that space blank anyway. Why not use it?