App Store Optimization is the new Search Engine Optimization. Try these suggestions from ASO Professional Jagdeep Sharma and get off to a great start
App Store Optimization (ASO), while still a relatively new venture for many marketers, is one of the best ways to promote a new or existing app on a lean budget.
App store optimization is becoming a key factor to mobile marketing success…!!
Now we sharing Top 5 App Store Optimizations ?
1: In side -Store App Optimization:-
First, let me drive one important point About: In-Store App Optimization,, its very important part of your app. While the App Store and Google Play have slightly differing app ranking factors, there are a few key Elements regardless of the platform,Based on a study of more than 200 app searches, it would appear that the following In-side factors are the most important within the app store.
App Title:-Keyword usage in the title appears to be one of the most important relevance signals. It is currently unknown whether it’s a direct signal or an analogous one.
App Description:-Appropriate keyword usage should also be used within the body copy…errr app description.
Keywords Data :-A good old keywords tag, you ask? Yes, but it appears Apple is already de-weighting its impact
App Type/Category :-Placing your app into one or more appropriate categories will improve discoverability among users who browse for apps rather than search for specifics. A Forrester study of European app users showed that 58% of Android users and 63% of iOS users use “general browsing” of the App Store and Google Play to discover new apps.
2:-Off Side – App Store Optimizations :-Unlike Google, Apple has total access to everything that happens within the confines of an application, which means there’s a boatload of data to determine user appreciation ,, The following signals can be used to compare apps within similar categorical clusters:
Usage Weights :-
3:-Update App Screenshots:-App Store and Google Play Every app update is an opportunity to also upload fresh screenshots of app interfaces. The App Store and Google Play allow multiple screenshots, up to 5 and 8, respectively, with additional allowed for tablet app versions.
4:-Desktop Website App-Related Keywords :- Focusing Your apps marketing effort into a desktop site may seem counter-intuitive, but online search volume for “app” keywords .has seen stable interest over the past two years:
5:-Localization- (ASO) :-localization can multiply the number of downloads that an app gets. Localization is the process of translating the components of an app so that can be used in other countries.
Some app publishers have reported that localization as increased their downloads by over 700%.
However, a complete localization can be expensive and time consuming. There is also no guarantee that an app will do well in another country.
One way to test your app in another country before doing a complete localization is to only translate the app’s metadata. If the app gets a lot of downloads, then you can consider doing a complete translation.
The downside to this strategy is that you will probably get negative reviews. You can reduce the impact that this has by only testing for a limited period of time.
While these simple optimizations can be applied to existing apps, it is most ideal to complete optimization efforts during the initial app design and development project in order to launch with your best foot forward.