App Store visibility is a real issue for many small mobile app developers. Most of them can’t actually Fight big publishers on their ground of high-priced performance marketing campaigns and paid PR.

Just by being more visible in app store search results, you can improve your downloads dramatically. Want to know how to make your app rank higher in search results?

3 Reasons to Start ASO Now

Among mobile app marketers App Store Optimization (ASO) will be quite a big topic. With millions of mobile Apps on the market, visibility, promotion and app-store rankings are crucial for mobile apps to be successful and differentiate themselves from the huge competition.

If you already have an mobile app, here are 3 reasons to start doing App Store Opmization NOW:

  1. App Store & Google Play include 775,000 apps each already! Get your app found and noticed!
  2. 81 % of U.K. App Store visitors stop browsing after checking out the top 50 apps.
  3. 75 % of users download apps from the top charts without having heard about them before.

We have created an infographic showing you the essence of App Store Optimization and why you should Start Now!!!
You Should Understand App Store Optimization Before Start :-

App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes for iOS or Google Play for Android). Just like search engine optimization (SEO) is for websites,
App Store Optimization (ASO) is for mobile apps. ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

First, let me drive one important point home: ASO is really important.

Why App Store Optimization Best Weapon To Boost Downloads ?

It’s not only because apps are big biz, but because customers are searching for those apps. Apptentive Reports that 63% (iOS) of app customers report browsing in the app store to discover new apps.

If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization. So here’s our gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

App Store Optimization (ASO) is the first step to succeed in mobile app marketing. ASO helps your app to be found within the app stores and generate extra downloads or sales.

ASO is considered the mobile SEO for applications. We will share more details about ASO in our next Blog. Read more about ASO Blogs Tips to setup ASO

 

How Select Best Keywords For App Store Optimization

Top 10 Tools Help With App Store Optimization For iPhone & Android App

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  • Joan Brennan

    Many thanks for your good article here about the importance of ASO as it relates to mobile app downloads.

    Could you provide some information on this topic as it might relate to desktop apps? As an educator, I have designed a new, desktop application that improves focus, tracking, comprehension and retention for students and adults with ADHD, dyslexia, low vision and other conditions that impact reading success (Info about the Reading Focus Cards can be found at http://www.focusandread.com/page/488513590).

    This innovative, overlay-type app “floats” on top AND stays on top of an underlying application (Word doc, web page, e-book, etc.) and directs a reader’s eyes to focus on a specific line(s) of text or other media (fully customizable for color, size, orientation, etc.) AND blocks out a selected amount of digital media to help a reader remain focused on what is meant to be read. (Available in the Mac App Store and via Gumroad.com—also listed in the Windows App Store.)

    I would very much appreciate any advice you might be able to give in optimizing this desktop application for schools with computers and laptops and others without mobile devices.

    Thank you in advance for your assistance.

    • James

      Hello Joan we can provide ASO for your Destop app promotion
      you can add me on skype : IOSAPPSPY or email me iosappspy@gmail.com for more details.

      Thanks

      • Joan Brennan

        Thank you for the prompt reply, James. Do you have a reference article on this topic of desktop app promotion or ASO for it? Very interested in knowing how my IT & marketing depts. can manage this. Thank you again.

        • James

          Hello Joan

          Current time we have Blogs &
          Articles about iOS Apps. Yes we can manage your apps & increase more
          web popularity. Can you drop a mail at iosappspy@gmail.com. We will
          make all future commutation there

          Thanks

  • John Read

    You have mentioned some important facts regarding the role of app store optimization & this is a very informative article for developers.

    smartphone apps developer

  • Mark Steve

    I have read your article, it’s very interesting. The main things in this article are the two questions that clears all the facts regarding the app store.
    event conference app