Keyword localization is important for Search Engine Optimization (“SEO”) and App Store Optimization (“ASO”)
What is Localization???
Localization is the process of adapting a product or service to a particular language, culture, and desired local “look-and-feel.” Ideally, a product or service is developed so that localization is relatively easy to Achieve . It’s a phrase that gets tossed around a lot these days. Generally speaking, localization is the Process of targeting your app to a certain market, often a specific country. According to the numbers, app developers can seriously boost downloads and revenue if they cater their apps to specific foreign Markets
Important of Keyword Localization ???
According Research 2014 about App Translations found to a study, 63% of all installed apps are Downloaded because they were found through entering keywords in App Store search. Therefore, it is important that you understand this process because it is the lowest cost way for your app to get more downloads.
One week after adding a native language translation for an iPhone app, the following week downloads in that same country increased by 128% on average, with revenue increasing by 26%
SEO is the process of affecting the visibility of a mobile App in a search engine’s organic search results (like in Google search).
ASO is improving the visibility of a mobile app in an app store (such as iTunes or Google Play for Android).
Keyword localization:- When translating your mobile app you also need to localize your keywords so your app will get the highest ranks when searching in the translated languages.
The process is not just about translating your app keyword lists. Literal translations will not always work. It is necessary to research and localize your keywords for the target language.
A keyword that is used in other related apps should be efficient, but it’s better if competence is not too high.
” We hope that we have made the process of researching and optimizing keywords simple, Even if you have never done this before. To read a more detailed post on choosing the right keywords, Please let us know in the comments below. App Store Localization ”